Challenge
With the Christmas season approaching Hallmark Movies & Mysteries was looking for a way to let people create their own holiday cards. Our partners Hiker Company and Mi collaborated to create a strategy and technology to produce the Hallmark Holiday Social Media App.
Solution
The Hallmark Holiday Social Media App is an application that allows people to choose elements for their card. It can then be shared on social platforms letting people know when clicking on the shared card sends them to where they can create their own.
Execution
We developed a custom javascript application that tied into the API’s of Facebook, Twitter and Pinterest allowing users to share on those platforms while linking back to the microsite that created the image shared.
Tools: Adobe Experience Design, Adobe Photoshop, Adobe Illustrator, Adobe After Effects, HTML, CSS, Javascript, Facebook API, Twitter API and Pinterest API.