Challenge
Last Exit was in need of a cost effective way LVMH to explain the vast history of the Belvedere Vodka Master Class to coincide with a new revamped website release.
Solution
Mi partnered with the agency Last Exit to design and animate 12 videos for Belvedere Vodka Master Class based on multiple scripts read by 2015’s Best International Brand Ambassador Claire Smith-Warner.
Execution
Within about 1 month, using various designs, kinetic type animation in after effects and 3d animation in cinema 4D we created videos explaining everything from the history of the Belvedere Vodka Master Class to how to make great drinks. The videos were used on the revamped website to tell the brands story and guide users into becoming master mixologists.
Animations like Pure were created to visually show some of the history of the vodka.
Animations like Maceration were created to show the fun tone of the brand while explaining how it is made.
Animations like Honey Water were created to explain how to make the best drinks using Belvedere Vodka.