The publicly traded Recall Studios reached out to Mass ideation with an awesome concept, to create an AR Hide And Seek Augmented Reality game. As always Mass ideation was up for the challenge.
With Apple’s new Augmented Reality SDK ARkit, Apple is bringing AR to the masses. Mi having extensive experience with the SDK Apple purchased to create ARkit, Metaio on projects like 96 Elephants, Nickelodeon Kids Choice Awards and IHOP Breakfast Bunch, so for Recall we were the perfect partner to get the job done.
Using ARkit and Unity we developed a system that generates a local Augmented Reality cloud system recognizing locations and allows players to retrieve them as they move. This allows users to feel as if they are interacting with the objects they place and allows them to be found in AR. The App was downloaded more then 1000 times in its first week on the app store.
As always gathering data to understand how users are using the product and updating the app to cater more to current usage is key to app growth. We continue to work with Recall Studios to better monetize the concept and grow app usage through in-app purchases and creating gamification feedback loops.
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