All storytelling and interactive projects start with a goal, to ensure they reach that goal there needs to be a strategy. The Mass Ideation Agency has worked with many agencies, brands and start-ups to figure out how to achieve their goals.
Digital Communication Audit
What are you currently using to connect to potential customers, and what message is it giving the world? We take a look at everything you have to understand the brand and present what we see.
Data Collection Audit
You can’t manage what you don’t measure. Here we analyze what you are tracking and align that data to the goals you have set.
User Research & Prototyping
Creating User Personas and interviewing people who fit it is an essential way to make sure you are working to make something that will reach your target audience.
User Experience & Information Architecture
Once the people you are targeting have been interviewed, wire-framing a minimal viable product is created to guide the design and development of the project.
Once data starts to be collected from the project the Mi Product Managers look over it to see how it aligns with the goals set out. We take the data sets and this informs the best way to iterate on the project to reach higher percents of what ever goals were set.
The power of social media is its ability to get your project in front of millions of people for less money then ever possible in the history of advertising. Mi is constantly looking at trends and social platforms to understand how to get more eyes on our clients work for less ad spend.