Unknowingly with about a week from the 96 elephants launch at the Bronx Zoo, Mass Ideation pitched Augmented Reality Trading cards to the The Wildlife Conservation Society. From that meeting the Bronx Zoo 96 Elephants Augmented Reality App was born.
Mass Ideation along with The Wildlife Conservation Society worked to create augmented reality powered trading cards to help promote the 96 elephants global campaign. Elephants are dying at such a fast rate that they could be extinct within the next 10 years. The trading cards would have the call to action to download the mobile app and see the 3D elephant will be handed out across the globe.
We created the mobile app using the Metaio Augmented Reality SDK, which is now the basis of the Apple ARkit SDK. Combining that technology with custom realistic 3D animation of an elephant made the experience a hit with Zoo goers all around the world.